Roman
CEO
Hello! I’m Roman (the Dr Logic) and I’d like to introduce you to my brilliant team of Mac wizards.
Getting the right Mac IT support doesn’t happen by accident. Great service and good relationships come from collaboration. We’d like to learn about you and your business and help you do even more amazing things with IT.
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Recent Articles by Roman
Who in your business should have an iPhone Duo, and what to sort first
Apple's first foldable iPhone went on sale on 23 October, and if you look after IT for a growing company, someone has probably already asked you for one. We'd treat…
What a Mac wipe takes with it, and what to sort before yours
When a business moves its Macs into new device management, the usual way to do it is a wipe and re-enrolment. Everything on the Mac is erased, and it comes…
Choosing the right Mac for every role in your business
Apple sells six current Macs, and the gap between the cheapest and most expensive has never been wider: a MacBook Neo starts at £699, and a fully specced Mac Studio…
MacBook Air M5: six months on, here’s the honest answer
Six months of deploying the MacBook Air M5 across business environments provides clearer insight into its capabilities than launch specifications alone. Since March, these units have been used in daily…
iPhone 18 Pro: does the upgrade change everyday use?
Every year, Apple's Pro line arrives with a faster chip, and every year the same question follows it: does that translate into anything a user would actually notice, or does…
Apple Watch Series 12: is there enough to justify upgrading?
For an existing Apple Watch owner, the annual question is always the same: has enough changed to make upgrading worth it, or is this a cosmetic refresh? This year Apple's…
Apple Watch Ultra 4: how does it compare with the standard watch?
Apple Watch Ultra has always been positioned as the larger, tougher option, but the natural question each year is what, beyond size, actually separates it from the standard Watch. This…
iPhone Duo: has Apple answered the foldable durability question?
Every foldable phone since Samsung's first has faced the same question: does the fold survive daily use, or does it become the first thing that breaks? Apple confirmed its answer…
iOS 27, what changed since WWDC and what IT teams should know
WWDC set out what iOS 27 would include. The September event set out when it actually arrives, and added one detail WWDC didn't cover at all. The confirmed release date…
Mac security in regulated industries: how Lloyds Bank scaled 7,000+ devices
Mac security does not need to be taken on trust. It has already been tested at a scale most UK businesses will never come close to. Lloyds Banking Group, one…
5 agency tasks Apple shortcuts already automates for free
Every Mac, iPhone, and iPad an agency already owns includes Shortcuts, Apple's built-in automation app, and most businesses are not using it for anything beyond the odd personal trick. Shortcuts…
A managed iPad can still work the way creatives expect, with the right profile
A managed iPad does not have to feel managed by the person using it. Get the profile right, and a designer using Procreate or Adobe's mobile apps on a company…
Where Apple Vision Pro fits in a creative agency, and where it doesn’t yet
Apple Vision Pro is ready to change part of the client review meeting, though not to replace it outright. For a Mac-first creative agency deciding whether spatial computing belongs in…
AppleCare One launches in the UK, but it only covers devices linked to a personal Apple account
Apple is bringing AppleCare One to the UK from 4 August 2026, letting customers cover up to three Apple products under a single monthly plan from £16.99, with additional devices…
The latest iOS public beta is live. Here’s how to prepare your fleet for the annual Autumn release
The period between Apple's first major iOS public beta and the subsequent general release is the ideal opportunity to validate your Device Management Service (DMS, formerly MDM) policies before committing…
The Dr Logic Index: Regulated UK businesses are spending more on IT than ever. So why isn’t it buying more resilience?
Regulated UK financial services firms are estimated to spend 7 to 10% of revenue on IT, against a general UK SME benchmark of 4 to 6%. The investment is real,…
The rest of WWDC 2026: AirPods EQ, Vision Pro, App Store, and more
Monday's WWDC26 keynote was dominated by Siri AI and the new OS releases. But several other announcements deserve attention, particularly for IT administrators who manage AirPods, Vision Pro, or App…
WWDC 2026: Liquid Glass (and a rare apple concession)
When Apple introduced Liquid Glass across its operating systems in 2025, the response was mixed. The translucent, refracting interface aesthetic looked striking in marketing materials. In practice, on many devices…
WWDC 2026: child safety and new parental controls
Apple dedicated a notable portion of Monday's WWDC26 keynote to child safety and parental controls - a topic that has attracted increasing regulatory scrutiny globally and growing pressure from governments…
WWDC 2026: Golden Gate (and the end of Intel)
Apple named this year's macOS release Golden Gate - macOS 27 - at WWDC26 on Monday. The name nods to the strait near Apple's Cupertino headquarters. The substance of the…
WWDC 2026: the latest on iOS 27
iOS 27 was announced at WWDC26 on Monday. The headline is Siri AI - covered separately - but the update carries a range of changes that matter for organisations managing…
WWDC 2026: the big Siri AI overhaul
Two years after Apple first promised a smarter Siri, and after a lawsuit, indefinite delays, and a very public loss of credibility on the AI front, WWDC26 finally delivered it.…
AppleCare+ for Business explained: what it covers, how it works in the UK, and whether your business actually needs it
Apple includes AppleCare+ for Business as a paid add-on within Apple Business. For a time-poor business owner, the pitch is straightforward: employees call Apple, not your IT team. Repairs happen…
WWDC 2026 opens Monday: what UK business leaders should decide, delay, and watch for before the keynote
WWDC 2026 opens on Monday, 8th June. Apple will announce macOS 27, iOS 27, and a rebuilt Siri powered by Google Gemini that will materially change how AI works across…
The accessibility tools already built into your Mac fleet – and why most businesses have never turned them on
Around one in six people globally live with some form of disability, according to the World Health Organisation. Statistically, that means several people on your team are affected right now,…
Apple Business Blueprints: Set Up Devices Before Day One
A new starter joins on Monday. Their Mac arrives on Friday. Someone has to set it up, install the right apps, connect to the right Wi-Fi, and apply the right…
Passkeys, iCloud Keychain, and Apple’s built-in security stack – what’s enough and what’s not
Apple has been quietly building a security toolkit into every Mac, iPhone, and iPad your team uses. Some of it is genuinely excellent. Some of it is not designed for…
The MacBook Neo is good enough for most of your team, and here’s who needs an Air
Updated: November 2026 The MacBook Neo is good enough for most of the people you'd hand a laptop to, and for a few of them it's the wrong choice. That's…
Apple has a new CEO – here’s what it means for businesses built on Apple
After 15 years, Tim Cook is stepping down as Apple's chief executive. John Ternus, Apple's head of hardware engineering and a 25-year company veteran, takes over on 1 September. Cook…
WWDC26 is coming: What Apple’s developer conference means for your tech roadmap
Apple has confirmed its annual Worldwide Developers Conference returns the week of June 8, 2026 - and if the announcements live up to the billing, developers and businesses should be…
MacBook Neo: the £699 Mac that could bring a new wave of switchers
Updated: October 2026 Apple’s MacBook Neo introduces a new category within the Mac lineup. Positioned below the MacBook Air, it is designed to make macOS accessible to a much broader…
Best frenemies? What the Siri partnership between Apple and Google means for business
This week brought one of the most consequential shifts in Apple’s AI strategy in years: Apple has agreed to a multi-year partnership with Google to use Google’s Gemini artificial intelligence…
The rise of Apple in enterprise IT: what UK businesses need to know
Mac is no longer a choice; it's a strategic mandate delivering superior TCO, security, and elite talent retention for UK businesses.
Building an IT strategy for Apple-first or hybrid businesses
More SMEs are going Apple-first. Here’s how to build a secure, scalable Apple IT strategy.
Apple escalates clash with EU over Digital Markets Act: “They want to Take the magic away”
Apple is pushing back against the EU’s Digital Markets Act, warning it threatens innovation and user experience.
Apple pushes back on UK competition watchdog plans
The UK’s CMA is pushing to open Apple’s mobile ecosystem, promising lower costs and more competition. Apple warns the move could weaken security and delay new features. For UK businesses,…
UK backs away from Apple backdoor demand – what it means for encryption and business security
The UK has backed down from its bid to force Apple to weaken iCloud encryption. Apple held firm, keeping Advanced Data Protection (ADP) intact, good news for businesses relying on…
Smarter, faster, safer: how Apple’s AI revolution is transforming business operations
Unlock AI-Powered Productivity for Your Business - Partner with Dr Logic for Apple-focused IT support that ensures your team is ready to thrive in the AI era.
UK watchdog warns of Apple and Google dominance in tech
The UK’s competition watchdog is targeting Apple and Google with new powers that could reshape app stores, payments, and browsers. A Strategic Market Status ruling may bring major changes to…
Is your IT support holding back your Mac team? Why Windows-first support doesn’t work in hybrid environments
If your team runs on Macs but your IT support doesn’t, you’re probably working harder than you need to. Most IT providers are Windows-first, which means Apple-based businesses often get…
WWDC25 Keynote: Apple Intelligence, Liquid Glass & what it means for your business
Apple’s Worldwide Developers Conference (WWDC) kicked off yesterday with a flurry of announcements set to reshape the experience for iPhone, iPad, Mac and beyond. While the keynote buzzed with excitement…
