Another household name falls victim to cybercrime – are you prepared?
Adidas has confirmed a cyber attack which exposed the personal contact information of customers who reached out to its help desk. While the breach reportedly did not compromise passwords or payment details, it serves as a stark warning that even the most recognisable brands are vulnerable – and so are their customers.
Unfortunately, Adidas is just the latest in a string of high-profile companies affected by cyber attacks in recent months. Only weeks ago, The Co-op and Marks & Spencers suffered a major outages following a suspected cyber incident.
These incidents are becoming increasingly common and sophisticated. While it’s reassuring when a company confirms that sensitive data like payment information or login credentials were not affected, the compromise of contact information is far from harmless. It opens the door to targeted phishing campaigns, social engineering, and identity fraud.
What This Means for Individuals and Businesses Alike
Too often, people assume cyber security is only a concern for big tech firms or financial institutions. The reality is that every business is a target, and every individual is a potential victim. Whether you’re a multinational corporation or a five-person startup, cybercriminals will exploit any vulnerability they can find. For business leaders looking to strengthen their defences, our essential tips on internet safety and data protection offer practical guidance to get started.
This latest attack on Adidas is a reminder for everyone – consumers and business leaders alike – to pause and ask: are we doing enough?
5 Steps Businesses Should Take Now
At Dr Logic, we’ve been helping clients proactively secure their digital environments – especially those working in hybrid Apple and cross-platform ecosystems. Here are some of the best practices every business should review right now:
- Run a Security Audit
Identify outdated systems, unpatched software, and misconfigured devices. Know your weak points. - Use Multi-Factor Authentication (MFA)
Protect email, cloud logins, and admin access with MFA. It’s one of the most effective, low-cost defences. - Train Your Team
Most breaches begin with human error. Regular phishing simulation tests and awareness training can significantly reduce your risk. - Encrypt Communications and Backups
Ensure that sensitive data is encrypted at rest and in transit. Also, regularly test your backups. - Have an Incident Response Plan
Don’t wait until you’re breached to plan your response. Define responsibilities, communication steps, and escalation paths now.
Advice for Individuals
If you’re a customer affected by any of these breaches, or just want to be proactive, here’s how to protect yourself:
- Stay alert for suspicious emails or texts that reference companies you’ve interacted with.
- Change your passwords regularly, and never reuse passwords across services.
- Use a password manager to generate and store strong, unique passwords.
- Enable MFA wherever possible – especially on email, banking, and shopping accounts.
- Monitor your accounts for unusual activity, including loyalty point redemptions or login attempts.
Cybercrime Isn’t Slowing Down – Neither Should Your Defences
With each passing month, we’re reminded that brand size and reputation offer no immunity. If Co-op, M&S, and Adidas can be breached, any business can. But the good news is, with the right processes, partners, and vigilance, you can drastically reduce your exposure.
At Dr Logic, we help businesses large and small stay resilient in the face of ever-changing cyber threats. Whether it’s through proactive monitoring, on-site support, or implementing a comprehensive cyber security strategy, we’re here to help.
Get in touch with Dr Logic today to strengthen your cyber security posture.
