Kandji renamed itself Iru in October 2025. The change is not just a new logo. Iru now covers identity and access, endpoint security, and compliance automation, and it works across Windows as well as Apple. For most UK Mac-first businesses, this does not change the answer. Jamf and Addigy remain our two recommended platforms, with the right choice depending on fleet size and compliance needs, not on what Kandji has renamed itself to. This article sets out what changed, and why that recommendation still holds.
What actually changed with the Iru rebrand
Kandji became Iru on 22nd October 2025. The company also launched six new products at the same time: Workforce Identity, Endpoint Management, Endpoint Detection and Response, Vulnerability Management, Compliance Automation, and a Trust Centre.
Before the rebrand, Kandji was an Apple-only device management platform. Iru now supports Windows devices too, alongside macOS, iOS, and iPadOS. This is a real change in scope, not just branding. A business choosing Iru today is choosing a broader, cross-platform IT and security stack, not a like-for-like Kandji with a new name.
Existing Kandji customers are moved to the Iru platform automatically. Apple has confirmed there is no disruption to device functionality during this transition, and enrolled devices continue to work as before.
Feature and integration differences
Jamf remains built specifically for Apple. It has deep, mature integration with macOS, iOS, and iPadOS, and long-standing support for Apple Business (formerly Apple Business Manager) enrolment. Dr Logic holds Jamf Certified Tech and Jamf Certified Admin credentials across our team, and Jamf is our recommended DMS (formerly MDM) platform for organisations with a strong Apple focus, larger fleets, or more complex compliance requirements.
Addigy is the other platform we actively deploy, and it is not a smaller version of Jamf. For a growing Mac-first business that does not yet need Jamf’s full depth, Addigy gives fast, straightforward Apple device management without the setup overhead of a larger platform. Many businesses move from Addigy to Jamf as their fleet and compliance needs grow, and Dr Logic manages that path for clients directly, rather than treating it as a limitation of either tool.
Iru’s strength before the rebrand was its design-led interface and pre-built Library Items for common Apple configurations. That strength has not gone away. What has changed is the platform around it. Iru now asks a business to take on identity management and cross-platform endpoint security at the same time as Apple device management, whether or not that business needs those extra layers yet.
A few things to check before choosing either platform:
- Does your fleet run Apple devices only, or a mix of Apple and Windows?
- Do you need identity and access management as part of the same platform, or is this handled elsewhere already?
- Is Cyber Essentials certification, current or planned, a requirement for your business?
- How many devices are you managing today, and how quickly is that number likely to grow?
Pricing for all three platforms is quote-based and scales with device count and the modules you use. None publishes a fixed UK price list, so get a like-for-like quote for your actual fleet size before comparing on cost alone.
| Factor | Jamf | Addigy | Iru |
|---|---|---|---|
| Core focus | Apple-first, purpose-built for macOS, iOS, iPadOS | Apple-first, streamlined for growing fleets | Broader IT and security platform, now cross-platform |
| Windows support | Not applicable, Apple-only | Not applicable, Apple-only | Yes, added as part of the rebrand |
| Best fit | Larger Mac-first fleets, especially with Cyber Essentials needs | Growing Mac-first businesses not yet at Jamf's scale | Businesses wanting identity, endpoint security, and Apple management in one platform |
| Deployment complexity | Established, well-documented for Apple fleets | Fast to set up, lighter overhead than Jamf | Simple for Apple devices, more setup if using the wider platform |
| Existing Kandji customers | Not applicable | Not applicable | Moved automatically, no disruption to device functionality |
Which is right for a growing UK business
For a growing Mac-first business, the decision usually comes down to fleet size and where you are heading, not to the Iru rebrand itself.
If your fleet is small to mid-sized and Cyber Essentials is not yet a pressing requirement, Addigy is often the right starting point. It manages Apple devices well without the setup overhead of a larger platform, and it scales with you as you grow.
If your fleet is larger, or you are working toward Cyber Essentials now, Jamf is the safer choice. It is purpose-built for the platform you are actually running, and it is the DMS most UK Apple-focused MSPs, including Dr Logic, already support at scale.
If your business is already managing a mix of Windows and Apple devices, or you are actively looking to consolidate identity and security tooling into one system, Iru’s expanded scope is worth evaluating properly. That is a smaller group than most Mac-first UK businesses reading this, but it is a real one.
Dr Logic deploys both Jamf and Addigy across our client base, and we help clients move between them as their fleet grows. See our Jamf partner page for how we support Jamf deployments across UK businesses.
Not sure whether Jamf, Addigy, Iru, or another DMS platform is the right fit for your fleet? Dr Logic’s Apple Business IT Support team can review your current setup and recommend the right path forward.
Related articles
- Apple Business DMS vs Jamf vs Addigy: Which Is Right for Your UK Mac Fleet?
- Do You Still Need a Third-Party DMS (Formerly MDM) Now That Apple Business Is Free?
- Apple’s Endpoint Security Framework: How to Secure macOS in the Enterprise
FAQs
Is Kandji still called Kandji?
No. Kandji rebranded to Iru on 22 October 2025. The change includes a new name, a new logo, and an expanded product line covering identity, endpoint security, and compliance automation across both Apple and Windows devices.
Does the Iru rebrand affect existing Kandji customers?
No, not to device functionality. Existing Kandji customers move to the Iru platform automatically, and enrolled devices continue to work exactly as before. The change affects the product name and scope, not how currently managed devices behave.
Is Jamf, Addigy, or Iru better for a UK Mac-first business?
Fleet size decides this for most businesses. Addigy suits smaller, growing Mac-first fleets that want fast setup without extra overhead. Jamf suits larger fleets, especially those working toward Cyber Essentials certification. Iru suits businesses that specifically want identity and cross-platform security combined with Apple management.Pricing for all three platforms is quote-based and scales with device count and the modules you use. None publishes a fixed UK price list, so get a like-for-like quote for your actual fleet size before comparing on cost alone.
