The Companies Act has stayed the same since 2006. In that time, Dr Logic has gone from a small London IT outfit to a large, Apple-centric team that helps businesses across the UK think strategically about technology, culture, and the kind of company they want to be.
A lot has changed. The law hasn’t. That’s what Better Business Day 2026 is about, and it’s why we’re paying attention.
The campaign calls on the UK government to update Section 172 of the Companies Act so that businesses are required to consider people and planet alongside profit, not instead of it. We’re not (at the time of writing) part of the Better Business Act coalition, and so we don’t want to overstate our credentials here. But the direction of travel resonates with something we’re actively working through ourselves.
For a while now, we’ve been asking harder questions about how we operate. Are our employment practices genuinely fair, or just compliant? Do the suppliers we work with reflect the values we hold? Are we creating a working environment where people actually want to be, or just one that ticks the right boxes? These aren’t comfortable questions, but they’re the right ones.
What we’ve found is that asking them seriously changes how you think. The work itself shifts the culture. And the more we look at it, the more we believe the Companies Act should be pushing every business in this direction rather than leaving it to individual goodwill.
We’re not there yet, because this is an iterative process that takes years in the making. But we’re moving in the right direction, and we think Better Business Day is worth amplifying.
If you’re a business leader who’s curious about what responsible business looks like in practice – whether that’s reviewing how your company makes decisions, reconsidering how you treat your people, or simply writing to your MP about the Better Business Act – today is a good day to start.
Find out more at betterbusinessact.org.



















































