Dr Logic Innovation: custom automation, integration, and AI development, built by the team that runs your IT
Dr Logic Innovation is the digital innovation arm of Dr Logic, building custom automation, system integrations, and AI tools for businesses that have outgrown what off-the-shelf software can do. It sits alongside the core managed IT, cyber security, and Apple support work we deliver, which means innovation projects are built on the same secure, well-managed foundations rather than as separate IT problems for a different team to support.
For businesses where manual processes are eating real time, systems don’t talk to each other properly, or where a custom AI or automation tool would change how the business operates, Dr Logic Innovation is the team that scopes, designs, builds, and supports the solution. The work ranges from simple workflow automations through to full custom development of bespoke applications, with API integrations and AI capability layered in where it earns its place.
This sits alongside IT Success® Plans rather than inside them, because innovation projects are typically scoped and priced separately. What it shares is the same operational model: clear outcomes, no jargon, and ongoing support so the tools you commission don’t become tomorrow’s technical debt. You can see the catalogue of example innovation tools to get a sense of what’s possible.
What Dr Logic Innovation delivers
- Workflow automation. We build automations that remove repetitive work across sales, HR, finance, operations, and beyond. This covers approval flows, document generation, status updates, reminders, data transfers, and the long tail of small manual tasks that quietly cost businesses meaningful time every week. Built on trusted platforms (Zapier, Make, Power Automate, or custom code where it’s needed) and designed to scale rather than break the first time the business changes.
- App and system integrations. Most businesses run a stack of tools that don’t talk to each other properly, which means rekeying data, manual reporting, and visibility gaps across departments. We connect the systems you already have (CRMs, finance tools, scheduling, HR, project management, industry-specific platforms) using vendor APIs or custom-built integration layers. The goal is one connected system rather than islands of data.
- AI and machine learning capability. Custom AI tools built around real business problems, not technology demonstrations. This includes predictive analytics, conversational AI, document processing with OCR, natural language interfaces, and (where appropriate) private AI workspaces that work with your own data without sending it to public LLMs. We’re honest about where AI delivers genuine value and where simpler automation is the better answer.
- Custom development. Where off-the-shelf software can’t do what you need, we build bespoke applications. The work spans client portals, internal tools, dashboards, document processing systems, scheduling and matching engines, and full custom platforms. Modern development tooling and AI-assisted coding mean custom builds are quicker and cheaper than they used to be, which has shifted the trade-off against off-the-shelf significantly.
- Salesforce integration and extension. For clients on Salesforce, we build custom integrations, automations, and Salesforce-extending tools that solve specific business needs without piling on more third-party apps from the AppExchange. This is particularly relevant for recruitment, professional services, and sales-led businesses where the CRM is the operational backbone.
- Integration with the broader Dr Logic stack. Innovation projects connect cleanly to the systems we already manage as part of IT support, including Microsoft 365, Google Workspace, identity platforms, and the broader Apple and hybrid environments we look after. Security, access control, and ongoing support are part of the design from day one, not bolted on afterwards.
- Discovery, design, and delivery. We work in clear phases: discovery to identify where automation, integration, or AI delivers the most value; design to map the right solution; build and implement to deliver it; optimise and support to keep it running. No jargon, measurable outcomes, and honest scoping rather than open-ended projects.
- Ongoing support and iteration. Tools we build don’t get handed over and forgotten. We monitor, maintain, and improve them as the business changes, so what worked at year one still works at year three. This is the part most custom development gets wrong.
Why this matters (and how it works with the rest of Dr Logic)
Most managed IT providers stop at keeping the lights on: support, security, devices, and the basic productivity stack. That’s necessary, but for businesses where IT could genuinely move the needle on how the business operates, it’s not enough. Dr Logic Innovation exists because we kept seeing clients with real operational problems that custom-built tools could solve, but with no obvious place to get those tools built by people who also understood their IT environment.
The work sits alongside our Apple Premium Technical Partner credentials and the broader managed IT, security, and strategy work we deliver. Because the same team understands your wider environment, innovation projects don’t need a separate vendor relationship, separate security review, or a handover that always seems to lose something in translation.
Who is Dr Innovation?
Dr Logic Innovation is the in-house digital innovation team within Dr Logic, building custom automation, integrations, AI tools, and bespoke applications for businesses. We sit alongside the core managed IT and cyber security work, so innovation projects are built on the same secure, well-managed foundations.
How Dr Innovation Enhances What We Do
As part of the same group, Dr Innovation works closely with Dr Logic to create intelligent, future-ready environments for our clients. Together, we offer an integrated approach that blends robust IT foundations with cutting-edge automation and AI.
1. Automations That Work for You
From HR to finance to customer support, smart automations reduce admin and free up teams to focus on high-impact work.
2. Connected Systems = Smarter Operations
App integrations eliminate data silos and duplicated effort – so your tools talk to each other, and your business runs smoother.
3. Data That Delivers Real Value
Using AI and machine learning. Dr Innovation turns your data into a competitive edge – fueling smarter decisions and adaptive planning.
4. Scalable Solutions for Growing Teams
Whether you’re onboarding 10 or 100 new users, intelligent automations and workflows scale effortlessly with your business.
5. Custom-Built for Your Needs
No one-size-fits-all platforms – just tailored tech solutions that work with your existing setup and goals.
Dr Innovation in Action: Supercharging Our IT as a Service
Dr Innovation powers every pillar of our IT Support model – turning day-to-day services into a platform for growth and innovation.
- Automated onboarding for quicker setups
- Smarter helpdesk workflows for faster resolution
- Integrated systems for seamless user experience
Company IT Operations
- App-connected systems to reduce duplication
- Automated updates and patching for reduced downtime
- Streamlined infrastructure management across teams
- AI-driven forecasting and planning
- Clear data visualisation to support decision-making
- Strategic automation that grows with your business
- Automated policy enforcement and activity monitoring
- Real-time alerting and audit-ready reporting
- Integrated tools to support Cyber Essentials and compliance
Why Dr Logic + Dr Innovation Work So Well Together
As sister companies, we bring together deep IT expertise with advanced automation and AI innovation. You get:
- Fully connected, secure infrastructure
- Faster, more efficient service delivery
- Better use of data and smarter decision-making
- A team that understands both strategy and execution
- Scalable, future-ready solutions build around you
How is this different from your standard IT Success® Plans?
IT Success® Plans cover ongoing managed IT: support, devices, security, productivity platforms, and the work that keeps the business running day-to-day. Innovation projects are scoped and priced separately because they’re bespoke builds rather than recurring service. Once delivered, ongoing support of the innovation tool can sit within the plan or as a separate arrangement, depending on what makes sense.
What kinds of projects do you typically build?
A wide range, from straightforward workflow automations through to full custom applications. Common examples include CV parsing and candidate outreach for recruitment, compliance document monitoring for regulated industries, Salesforce integrations and extensions, custom AI chatbots, private AI workspaces, demand-based scheduling tools, and quote generation systems. The catalogue gives a fuller picture of what’s possible.
Do we need to be an existing IT support client to use Innovation?
No. Innovation projects can be delivered standalone for clients who use other IT providers. That said, the work integrates particularly cleanly when we already manage your IT environment, because we understand the wider context, security posture, and supporting systems from day one.
Ready to Transform Your Business?
If you’re dealing with manual processes that shouldn’t still be manual, systems that don’t talk to each other properly, or genuinely curious whether AI could change how part of your business operates, we’d be happy to talk through what’s possible and whether a custom build is the right answer for your situation.
Book a free IT & workflow assessment to future-proof your operations with the right blend of IT, automation, and AI.
