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Equities First

Supporting a global investment firm with reliable, security-first IT

Equities First is a global investment firm providing innovative financing solutions for professional investors and businesses. With operations across multiple time zones and a responsibility to safeguard sensitive financial data, the firm needed a trusted IT partner who could deliver high standards of security, reliability, and responsive support.

During a period of global expansion, Equities First turned to Dr Logic to streamline its UK operations and ensure that technology wasn’t a barrier to growth – but a foundation for it.

The Challenge

As Equities First expanded its international footprint, its London team required local IT support that met the same high standards as its global operations. Key challenges included:

  • Inconsistent support and slow response times, affecting team productivity
  • Limited visibility into system performance and security posture
  • Lack of proactive IT planning, putting pressure on internal teams
  • The need for a partner who understood the regulatory requirements of a financial services firm

With data security and business continuity as top priorities, Equities First needed more than just technical fixes – they needed strategic support that could scale with them.

The Approach

Dr Logic stepped in as the firm’s local IT partner in London, delivering a responsive, security-focused service that aligned with Equities First’s global standards. Our approach included:

  • Fast, reliable helpdesk support tailored to the needs of a professional services environment
  • Proactive monitoring and maintenance, helping to prevent issues before they impacted business operations
  • Security-first infrastructure, with up-to-date endpoint protection, backup systems, and policy enforcement
  • Compliance-aware solutions, aligned with financial industry best practices
  • Regular reviews and IT strategy sessions, ensuring that technology kept pace with growth

We worked closely with the internal teams to provide a smooth, efficient support experience that reflected the pace and precision of a modern financial organisation.

The Outcome

With Dr Logic’s support, Equities First gained a more stable and secure IT environment that allowed their London team to operate with greater confidence. Outcomes included:

  • Reduced downtime and disruption, thanks to fast, effective support
  • Improved system security and visibility, critical in a heavily regulated sector
  • Better alignment between local operations and global IT strategy
  • More time for internal teams to focus on strategic priorities, rather than firefighting tech issues

Although the partnership concluded due to changes in how IT was managed globally, Dr Logic’s work helped solidify a strong local setup during a key period of growth and transition.

A cityscape of London at sunset with the Shard skyscraper prominently towering above, mirroring the ambitions of financial services nestled below.

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