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Columns

Building a reliable IT foundation for creative growth

Columns is a creative design and branding studio known for its bold ideas and collaborative approach. When they first approached Dr Logic, the business was growing quickly and needed a dependable IT partner to support their pace and ambition.

The Challenge 

As a busy design studio working with large files and tight deadlines, Columns needed an IT setup that was fast, secure, and easy to manage. But their existing systems were falling short:

  • Frequent downtime disrupting projects
  • Slow support response times
  • Unclear ownership of IT responsibilities
  • Lack of strategic IT direction as the business scaled

They were looking for a proactive partner with experience supporting creative teams and the ability to provide both hands-on support and long-term guidance

Our Approach

Body: Dr Logic stepped in as Columns’ outsourced IT partner, becoming a seamless extension of their team. Our tailored support included:

  • End-to-end IT support designed for Apple-based creative environments
  • Proactive monitoring to prevent issues and minimise downtime
  • Security improvements to safeguard sensitive client work
  • Strategic input to help futureproof their tech stack as the studio grew

We embedded ourselves into their workflow, reducing complexity and enabling the team to focus more on their creativity and less on IT headaches.

The Outcome

Columns saw a measurable drop in IT issues and a stronger sense of confidence across the business. With smoother operations and clearer IT direction, the team had more time and headspace to focus on delivering standout work for their clients.

While the partnership concluded when Columns moved their IT support in-house due to internal restructuring, our work together played a key role in enabling their success through a critical growth phase.

A workspace featuring a computer, color swatches, an open book with striped patterns, and a tablet displaying color palettes.

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