Key Takeaways
- Apple has confirmed its next big keynote for September 9th, 2025.
- The iPhone 17 is expected to headline, with rumours of a thinner “Air” model, universal 120Hz displays, and faster charging.
- Hardware upgrades include the A19 chip, a 24MP front-facing camera, and stronger sustainability credentials.
- Updates to the Apple Watch, AirPods Pro, and iOS 19 could also appear.
- For businesses, the event signals how Apple’s ecosystem will shape productivity, creativity, and security for the year ahead.
What to Expect from the iPhone 17
Apple’s September showcase is always about more than a phone, but the iPhone remains the centrepiece. The iPhone 17 is rumoured to bring:
- A new “Air” model – ultra-thin, built for portability and elegance.
- LTPO 120Hz ProMotion displays across the entire range, not just Pro models.
- The A19 and A19 Pro chips – delivering faster performance, better battery life, and advanced AI capabilities.
- Camera upgrades – including a 24MP TrueDepth front-facing camera and improved main sensors.
- 50W MagSafe wireless charging – making wireless power far more practical.
- Sustainability focus – with more recycled materials and eco-conscious design.
For business leaders, these enhancements are more than spec sheet updates they represent sharper tools for collaboration, mobile-first workflows, and richer content creation.
Apple is setting the pace again. Is your business ready to keep up?
Our ITaaS approach helps London businesses adopt Apple technology without the headaches, from deployment to cyber security.
Why This Event Matters for Business
Apple’s September launches don’t just refresh consumer tech. They set the standard for enterprise mobility, app development, and security expectations.
For IT decision-makers, this is the moment to assess:
- How Apple’s devices will impact productivity in hybrid and creative teams.
- What the AI-driven features mean for collaboration and efficiency.
- How early adoption could provide a competitive edge in speed, creativity, and cyber resilience.
How to Watch the Apple Event
Date: Tuesday, 9th September, 2025
Time: 6 pm BST / 10 am PT
Location: Live on the Apple Events website, Apple TV app, and Apple’s official YouTube channel.
If you miss it live, Dr Logic will publish a business-focused breakdown shortly after.
At Dr Logic, we make Apple work harder for your business. Whether it’s the iPhone 17, the latest macOS, or a future-ready IT strategy, we ensure your teams get more from every device.
Secure. Productive. Future-ready.
FAQs
When is Apple's next event?
Tuesday, September 9th, 2025 at 6 pm BST / 10 am PT.
What will Apple announce at the September 9th keynote?
The iPhone 17 is the headline, but updates to Apple Watch, AirPods Pro, and iOS 19 are also expected.
What's new with the iPhone 17?
Rumours suggest a thinner “Air” model, faster A19 chips, universal 120Hz displays, upgraded cameras, and faster 50W MagSafe charging.
Why does this event matter for businesses?
Apple’s innovations set the tone for mobile productivity, collaboration, and security. Early adoption can help businesses gain a competitive edge.
